Privacy Policy

Mergers & Acquisitions, published by Middle Market Information LLC (“MMI”), provides market information, including news, analysis, and insight to professionals focused on deal transactions. Our privacy policy continues our commitment to serve you and explains how we intend to protect your privacy. This Privacy Policy covers MMI’s treatment of information we collect when you are on our site and when you use our services. This policy also covers our treatment of any personally identifiable information our business partners share with us. This policy does not apply to the practices of companies MMI does not own or control, or to individuals MMI does not employ or manage, including operators of sites to which you may link from our web site. MMI has created this privacy statement to demonstrate our firm commitment to protect your privacy and to fully disclose what information we collect and how we use it. Please note your use of our Digital Offering is also governed by the Terms and Conditions of use.

1. Overview

This Privacy Policy describes how we collect, use, and share information when you access or use TheMiddleMarket.com (the “Site”) and related services.

We are committed to protecting the confidentiality of our users, including professionals in private equity, investment banking, and corporate finance.

2. Information We Collect

A. Information You Provide

  • Name, email, company, title
  • Subscription and account information
  • Event registrations and webinar participation
  • Survey responses and research inputs
  • Communications with us

B. Automatically Collected Information

  • IP address
  • Device and browser information
  • Pages viewed and engagement activity
  • Referral sources

C. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Analyze traffic and engagement
  • Improve user experience
  • Support marketing and advertising efforts

You may control cookies through your browser settings.

3. How We Use Information

We use your information to:

  • Deliver content, newsletters, and subscriptions
  • Operate events, webinars, and briefings
  • Conduct research and produce proprietary reports
  • Improve our Services and user experience
  • Communicate with you about content, events, and offerings
  • Provide relevant marketing and sponsorship opportunities

4. Research, Surveys, and Data Monetization

We may:

  • Aggregate and anonymize user data, including survey responses and engagement data
  • Use such data to produce research reports, benchmarks, and insights
  • Commercially distribute these insights through subscriptions, licensing, or sponsorship

We do not sell personally identifiable information without consent.

5. Events, Webinars, and Participation

When you register for or participate in events:

We may collect:

  • Registration details
  • Attendance and engagement data
  • Questions, polling responses, and comments

We may use this information for:

  • Editorial content
  • Research and reporting
  • Marketing and promotion
  • Sponsor reporting (as described below)

6. Sharing of Information

A. Service Providers

We may share information with vendors that help us operate our business (e.g., email platforms, analytics providers, event tools).

B. Sponsors and Partners

In connection with:

  • Sponsored content
  • Events or webinars
  • Downloads or research

We may share your information with sponsors where you have registered or engaged with such content.

C. Legal Requirements

We may disclose information where required by law or to protect our rights.

7. AI and Data Usage Protections

We do not authorize third parties to:

  • Use personal data collected through our Services
  • For the purpose of training artificial intelligence or machine learning models

We implement measures to protect against unauthorized data extraction or scraping.

8. Data Retention

We retain information:

  • As long as necessary to provide our Services
  • For legitimate business purposes, including research and analytics
  • As required by law

We may retain anonymized data indefinitely.

9. Data Security

We use commercially reasonable safeguards, including:

  • Access controls
  • Secure systems and infrastructure
  • Vendor management practices

However, no system can be guaranteed 100% secure.

10. Your Privacy Rights

Depending on your location, you may have rights to:

  • Access your personal data
  • Request correction or deletion
  • Opt out of certain data sharing
  • Limit use of sensitive information

To exercise these rights, contact [email protected]

11. “Do Not Sell or Share” (U.S. Privacy Laws)

We do not sell personal information in the traditional sense.

However, certain sharing for marketing or sponsorship purposes may be considered “sharing” under applicable laws.

You may opt out by contacting [email protected]

12. Third-Party Links

Our Site may link to third-party websites.
We are not responsible for their privacy practices.

13. International Users

Our Services are operated in the United States.
By using the Site, you consent to the transfer of your data to the U.S.

14. Changes to This Policy

We may update this Privacy Policy from time to time.
Continued use of the Site constitutes acceptance of the updated policy.

15. Contact

Middle Market Information LLC
P.O. Box 452
Georgetown, CT 06829
[email protected]